Black Women, This Is How To Really #BoycottLOreal


On Friday afternoon, beauty and luxury apparel company, L'Oréal, announced via Twitter that they have cut ties with the company's first transgender model, Munroe Bergdorf. The break in partnership stemmed from a Facebook post written by Bergdorf that claimed, "all white people" are racists (a claim that I very much endorse when discussing the structural institution of Whiteness). The post was written in response to Charlottesville's White Supremacist terror attack.

The company responded to Bergdorf's statements, condemning them and claiming that they conflict with their promotion of diversity. L'Oreal's decision to end the partnership comes just after one week of announcing the model had joined the team.

Based off of their immediate termination of Bergdorf, it would seem that L'Oreal is not truly invested in applying the appropriate voices, resources, or efforts necessary to ensure that diversity is not just promoted but enforced in various capacities around the world. L'Oreal's actions have clearly communicated that their idea of diversity is packaged as a face without a voice, and that censorship of Black struggle is more important than the debates and change our tales might conjure. 

For those of you, like myself, who are not interested in financially supporting a company that does not want to support the fight for the destruction of White supremacy, I've compiled a list below of all of the brands housed under the L'Oreal umbrella. I know they pretty much own everything we love and cherish, so I don't expect everyone to boycott all of their brands, but if you can find products that are equal to or better than L'Oreal's I encourage you to use them instead. There are plenty of Black-owned beauty products that will do the trick.

Professional products

  • L'Oréal Technique
  • L'Oréal Professionnel, including ARTec and Innate
  • Kérastase (created by L'Oreal in 1964)
  • Kéraskin Esthetics, created by L'Oreal in 2007 and specializing in skin care professionals.
  • Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L'Oreal in 2000.
  • Mizani, founded in 1991 and bought by L'Oreal in 2001.
  • PureOlogy Research, founded in 2001 and acquired by L'Oreal in 2007.
  • Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L'Oreal in 1993.
  • Shu Uemura Art of Hair
  • Carol's Daughter
  • Carita
  • Essie, founded in 1981 and acquired by L'Oreal in 2010 [75]
  • Decléor [76]

L'Oreal Luxe

Consumer products

Active cosmetics

Watch this video to understand the importance of the comments made by Munroe Bergdorf.